Saturday, December 17, 2016

5 Dos and Don’ts When Shopping for Her




There are only 10 days left until Christmas; it’s crunch time! If you’re like us, you’ve still got a ton of shopping left to do and you’re finding yourself regretting the past month-and-a-half of Netflix binge weekends. 

Whether you’re a gentleman or a lady, chances are there’s at least one woman in your life expecting the perfect gift from you. The usual rap is that women are “impossible” to shop for. Ok, true; we may require a bit of extra thought.  But it’s only mission impossible if you lack the proper information. So today, MelodySusie will give you a few dos and don’ts for finding great gifts for women.

1.  Do: Find out what she needs 

This one is going to require a bit of groundwork, so hopefully you’ve been paying attention to the woman in question! If you can give a woman something she needs, as opposed to something she merely wants, you’re already on the shortlist for her favorite gift of the year.

A good place to start is to think about what she already has. What does she always using or have handy? A compact? A USB drive? A cool phone case? Consider what she uses on a daily basis, then think about if any of the items could be better. Maybe the compact is old and tarnished. Maybe the USB drive is a 512 MB relic from the late Stone Age. Maybe that phone case is cracked and scratched. Now go find a better or newer version of that item that can replace the original.

Just make sure the current item doesn’t have a lot of sentimental value, otherwise she may be reluctant to part with it. If you can pull this off, she’ll remember that gift every single day when she uses or looks at it.

2.  Don’t: Buy gifts that depend heavily on personal taste
“It’s the thought that counts,” they say. Well, that’s true, but style is pretty darn important too when it comes to apparel gifts.
Most women think of their style as uniquely their own. That fashion sense you may take for granted in your female friend is more likely the result of hours, nay, years of careful consideration. Now that she’s achieved (for now) that delicate balance between myriad colors, patterns, fabrics, styles, and brands that she absolutely loves, the last thing she needs is for the whole thing to be upset by a gift piece that she absolutely hates.

Basic human decency means that she will probably smile and thank you warmly when she receives that Lorelei-inspired hat-and-scarf combo  you bought her because you remembered she “likes” Gilmore Girls, but the truth is that her seemingly-sincere smile is probably masking some serious gift resentment.
        
If you insist on buying an apparel or cosmetics gift for a woman, make sure that it’s either simple and versatile enough to not clash with her usual wardrobe or that you have a deep understanding of her personal style. Otherwise, what you thought was the perfect gift may end up as kindling in this year’s Christmas Eve fire.

3.       Do: Choose something inexpensive yet thoughtful
In 2013, gift cards and money collectively made up about 70% of all Christmas gifts. While this trend shows little sign of stopping, we argue that it takes a great deal of the warmth and personal touch out of gift-giving.

Most people have the habit of removing price tags from gifts before giving them. The general belief is that cost should not be factored into the gift and that the focus should be on why instead of what. Gift cards and cash are the complete disintegration of this idea.    

Sure, everyone likes money. And yes, she will certainly use and appreciate that gift card you purchased from her absolute favorite store, or Amazon if you really didn’t want to put any thought into it (hey, no shame…we all do it). But with more and more people going this route, we are increasingly left in the awkward situation of just giving each other gift cards.  

What’s even more awkward is when the amounts differ, which they often do. What happens when you give her $150 and she only give you $100, or vice versa? Is it better or worse when you each give the exact same amount to one another? Wouldn’t you both have just been better off keeping the money for yourselves? Have we really reduced Christmas down to a financial transaction?
      
Instead of worrying about cost or grand gestures, try to choose a gift that is inexpensive yet thoughtful. Time is money, right? So utilize the monetary savings from buying a more modest gift by investing more time in the selection process.

4.   Don’t: Choose gifts that have a size
In case #2 didn’t convince you, here’s another reason to avoid apparel gifts.

Imagine that, by some stroke of luck or brilliance, you manage to pick out a dress that melds perfectly with her sense of style. Bravo! Then, she goes to try it on, and after a few minutes of frustrated grunting and what sounds like a quiet tearing sound, she calls out sheepishly, “Did you keep the receipt?”

As with style, unless you are 100% sure of her correct size, it’s better to stay on the safe side and avoid size-specific gifts. While she might be able to exchange items later, her first impression of your gift won’t be too favorable if it means she has to take a trip to the mall before she can even enjoy it.

5. Do: Wrap the gift beautifully
Yes, you shouldn’t judge a book by its cover. But the fact is that we all do to some extent. That’s why covers have art, after all. Giftwrapping is no different. It sets the stage for the actual gift and helps shape the gift receiver’s first impression. It’s the prologue. The prelude. The hors d'oeuvre. Imagine sitting down for a nice squid ravioli in a lemon grass broth with goat cheese profiteroles and being offered a choice between chicken fingers and nachos for an appetizer.

Even a stellar main course can be overshadowed by a lame starter, and by the same token, even an amazing gift can be tarnished by a boring or sloppy wrapping job.
If you are willing to put in the effort, there are a lot of elaborate and creative ideas available on the Internet. Even if you want to keep things simple at least make sure you choose a classy paper design and wrap the gift properly.  

Conclusion
We hope these quick tips give you some fresh perspective on shopping for women. If you need further advice, feel free to leave a comment below or get in touch with us on Facebook.

A final bonus tip: functional gifts are usually a hit. We would like to introduce our Home Manicure Gift Box as an example. It allows women to easily apply salon-quality gel nail color from the comfort of home.

The box includes:

1. One mystery nail color from the MelodySusie Party Queen 1-Step Gel Collection
Possibilities include: Champagne Rose, Flaming Red, Airy Blue, Viridian Ring, Spicy Mustard, and Wine Purple.

The lamp can fully cure most brands of gel polish in as little as 30 seconds. Portable, beautiful, and easy to use.

3. One pair of MelodySusie Anti-UV Gloves 
Some prefer to wear UV protection gloves when using nail dryers, so we have included a pair of our MelodySusie gloves in white, black, or purple (color randomly selected).

Our 2016 limited-run gift box also includes a MelodySusie Christmas tree ornament and a thank you card (with a discount code!). Best of all, it’s exquisitely packaged and ready to wrap immediately.

Get it now on Amazon for only $59.99! 

Have a thought to share? Leave us a comment or contact us marketing@melodysusie.com

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