Saturday, December 17, 2016

5 Dos and Don’ts When Shopping for Her




There are only 10 days left until Christmas; it’s crunch time! If you’re like us, you’ve still got a ton of shopping left to do and you’re finding yourself regretting the past month-and-a-half of Netflix binge weekends. 

Whether you’re a gentleman or a lady, chances are there’s at least one woman in your life expecting the perfect gift from you. The usual rap is that women are “impossible” to shop for. Ok, true; we may require a bit of extra thought.  But it’s only mission impossible if you lack the proper information. So today, MelodySusie will give you a few dos and don’ts for finding great gifts for women.

1.  Do: Find out what she needs 

This one is going to require a bit of groundwork, so hopefully you’ve been paying attention to the woman in question! If you can give a woman something she needs, as opposed to something she merely wants, you’re already on the shortlist for her favorite gift of the year.

A good place to start is to think about what she already has. What does she always using or have handy? A compact? A USB drive? A cool phone case? Consider what she uses on a daily basis, then think about if any of the items could be better. Maybe the compact is old and tarnished. Maybe the USB drive is a 512 MB relic from the late Stone Age. Maybe that phone case is cracked and scratched. Now go find a better or newer version of that item that can replace the original.

Just make sure the current item doesn’t have a lot of sentimental value, otherwise she may be reluctant to part with it. If you can pull this off, she’ll remember that gift every single day when she uses or looks at it.

2.  Don’t: Buy gifts that depend heavily on personal taste
“It’s the thought that counts,” they say. Well, that’s true, but style is pretty darn important too when it comes to apparel gifts.
Most women think of their style as uniquely their own. That fashion sense you may take for granted in your female friend is more likely the result of hours, nay, years of careful consideration. Now that she’s achieved (for now) that delicate balance between myriad colors, patterns, fabrics, styles, and brands that she absolutely loves, the last thing she needs is for the whole thing to be upset by a gift piece that she absolutely hates.

Basic human decency means that she will probably smile and thank you warmly when she receives that Lorelei-inspired hat-and-scarf combo  you bought her because you remembered she “likes” Gilmore Girls, but the truth is that her seemingly-sincere smile is probably masking some serious gift resentment.
        
If you insist on buying an apparel or cosmetics gift for a woman, make sure that it’s either simple and versatile enough to not clash with her usual wardrobe or that you have a deep understanding of her personal style. Otherwise, what you thought was the perfect gift may end up as kindling in this year’s Christmas Eve fire.

3.       Do: Choose something inexpensive yet thoughtful
In 2013, gift cards and money collectively made up about 70% of all Christmas gifts. While this trend shows little sign of stopping, we argue that it takes a great deal of the warmth and personal touch out of gift-giving.

Most people have the habit of removing price tags from gifts before giving them. The general belief is that cost should not be factored into the gift and that the focus should be on why instead of what. Gift cards and cash are the complete disintegration of this idea.    

Sure, everyone likes money. And yes, she will certainly use and appreciate that gift card you purchased from her absolute favorite store, or Amazon if you really didn’t want to put any thought into it (hey, no shame…we all do it). But with more and more people going this route, we are increasingly left in the awkward situation of just giving each other gift cards.  

What’s even more awkward is when the amounts differ, which they often do. What happens when you give her $150 and she only give you $100, or vice versa? Is it better or worse when you each give the exact same amount to one another? Wouldn’t you both have just been better off keeping the money for yourselves? Have we really reduced Christmas down to a financial transaction?
      
Instead of worrying about cost or grand gestures, try to choose a gift that is inexpensive yet thoughtful. Time is money, right? So utilize the monetary savings from buying a more modest gift by investing more time in the selection process.

4.   Don’t: Choose gifts that have a size
In case #2 didn’t convince you, here’s another reason to avoid apparel gifts.

Imagine that, by some stroke of luck or brilliance, you manage to pick out a dress that melds perfectly with her sense of style. Bravo! Then, she goes to try it on, and after a few minutes of frustrated grunting and what sounds like a quiet tearing sound, she calls out sheepishly, “Did you keep the receipt?”

As with style, unless you are 100% sure of her correct size, it’s better to stay on the safe side and avoid size-specific gifts. While she might be able to exchange items later, her first impression of your gift won’t be too favorable if it means she has to take a trip to the mall before she can even enjoy it.

5. Do: Wrap the gift beautifully
Yes, you shouldn’t judge a book by its cover. But the fact is that we all do to some extent. That’s why covers have art, after all. Giftwrapping is no different. It sets the stage for the actual gift and helps shape the gift receiver’s first impression. It’s the prologue. The prelude. The hors d'oeuvre. Imagine sitting down for a nice squid ravioli in a lemon grass broth with goat cheese profiteroles and being offered a choice between chicken fingers and nachos for an appetizer.

Even a stellar main course can be overshadowed by a lame starter, and by the same token, even an amazing gift can be tarnished by a boring or sloppy wrapping job.
If you are willing to put in the effort, there are a lot of elaborate and creative ideas available on the Internet. Even if you want to keep things simple at least make sure you choose a classy paper design and wrap the gift properly.  

Conclusion
We hope these quick tips give you some fresh perspective on shopping for women. If you need further advice, feel free to leave a comment below or get in touch with us on Facebook.

A final bonus tip: functional gifts are usually a hit. We would like to introduce our Home Manicure Gift Box as an example. It allows women to easily apply salon-quality gel nail color from the comfort of home.

The box includes:

1. One mystery nail color from the MelodySusie Party Queen 1-Step Gel Collection
Possibilities include: Champagne Rose, Flaming Red, Airy Blue, Viridian Ring, Spicy Mustard, and Wine Purple.

The lamp can fully cure most brands of gel polish in as little as 30 seconds. Portable, beautiful, and easy to use.

3. One pair of MelodySusie Anti-UV Gloves 
Some prefer to wear UV protection gloves when using nail dryers, so we have included a pair of our MelodySusie gloves in white, black, or purple (color randomly selected).

Our 2016 limited-run gift box also includes a MelodySusie Christmas tree ornament and a thank you card (with a discount code!). Best of all, it’s exquisitely packaged and ready to wrap immediately.

Get it now on Amazon for only $59.99! 

Have a thought to share? Leave us a comment or contact us marketing@melodysusie.com

Tuesday, December 6, 2016

Light Up Your Christmas Tree, Win a MelodySusie Home Manicure Gift Box!

HO! HO! HO! Christmas is here once again, and MelodySusie is here to help make your gift buying a little less stressful with our 2016 Limited Edition Home Manicure Gift Box. Enter to win our first-ever complete home manicure kit; the perfect gift for friends, family, or even yourself. (Shhh!)


Excited? Here’s how to play:
2.   After signing in or registering, click one of the shining stars and it will light up part of the tree.
3.    Five stars are required to light up the whole tree, so share with four friends to get their help in lighting up your tree!*
4.    After the whole tree is illuminated, you, the initial participant, will have the chance to win a MelodySusie Home Manicure Gift Box (100 winners in total). Plus, all of your friends will receive a nice Christmas coupon from MelodySusie.

*Each participant will need to sign in or register to light up the tree. One star/entry per account only.

So, what is the MelodySusie Home Manicure Gift Box anyway? A special offer for Christmas 2016 only, it’s an exquisitely-packaged kit that has everything you need to give yourself a beautiful gel manicure at home. It includes:

-          One mystery color from our new Party Queen 1-Step Gel Collection.


This line includes six amazing shades (Champaign Rose, Spicy Mustard, Airy Blue, Viridian Ring, Flaming Red, and Wine Purple). One of these will be randomly selected and included in each gift box.


Our LED nail lamp can cure many gel polishes in a mere 30 seconds. It is easy to use with three pre-set timed settings and motion-based auto activation/shut off. It is portable and sports a stylish design available in 3 colors: silver, white and black. Each gift box includes one lamp in a random color.


-          MelodySusie UV Shield Gloves

It never hurts to have a little extra protection. Wear these shielding gloves when using nail lamps to ensure that your skin is warded against possible UV exposure. They are stretchy and comfortable to wear.

-          Holiday Card and Purple ornament
We have also included a holiday thank you card with an extra discount code on the back and a beautiful purple MelodySusie ball ornament. 

Join the game today and enter to win our Home Manicure Gift Box!

Friday, December 2, 2016

7 Chemicals you Do NOT Want in your Gel Nail Polish


Thanks to the increased availability of home nail drying lamps, many of us have come to rely on gel polishes for our nail color. Who doesn’t love beautiful nails, right? But do you know exactly what ingredients are contained in your favorite gel polish, and what potential health risks they may pose?
In this post, we’ll tell you about seven common chemical ingredients that are definite no-no’s in a good gel polish.

-     Dibutyl Phthalate (DBP) is a common plasticizer and potential carcinogen (cancer-causing agent). DBP has also been linked to birth defects in animal studies, and can also cause malformations of embryos. Avoid, particularly if you are pregnant or planning to have a child.

-     Toluene is a used as a solvent and has the all-to familiar (and stinky) smell of paint thinner. You can be exposed to toluene by breathing it in or getting it on your skin, causing skin irritation.  Breathing large amounts of toluene can damage to your nervous system may cause light-headedness and nausea.  Toluene is a toxin that may also cause birth defects and developmental problems in children of pregnant women who have had extended exposure.

-     Formaldehyde is a commonly used chemical to preserve and embalm dead animals (and humans). Yuck! Its vapors are also irritating and can trigger asthma.  Formaldehyde is also known as a carcinogen for humans. 

-     Formaldehyde Resin (TSFR) is a derivative of Formaldehyde, mainly used in the production of coatings and adhesives.  It is not as toxic as Formaldehyde but can be an allergen. Better to leave it out than in, we think.

-     Camphor is added as a covering layer for nails, but it can actually deprive them of nutrients and cause yellow staining on your nails. When encountered in large doses, it may also cause seizures and disorientation, much like your grandmother’s fruitcake.   

-     Triphenyl Phosphate (TPHP) is a chemical used in plastics to improve flexibility and as a flame retardant. It’s been shown in animal and in-vitro studies that it can be disruptive to your hormones and can potentially affect reproductive health and lipid metabolism. Besides, do your nails really need to be fireproof anyway?

-     Xylene causes irritations to skin, eyes, and respiratory tracts. It is toxic if ingested or inhaled.  If inhaled in large doses, it may harm your central nervous system, resulting in headaches, dizziness, ataxia, drowsiness, tremors, and even comas. It has other health consequences as well, including ventricular arrhythmias, acute pulmonary edema, respiratory depression, nausea, vomiting, and reversible hepatic impairment. Even if you don’t know what all of those mean, you can probably tell that they are bad.


We don’t want to scare you here, but it’s important that gel polishes are safe as well as beautiful. No manicure, no matter how gorgeous, is worth unnecessary health risks. 

Choose a natural gel polish if possible. MelodySusie Party Queen 1-Step Gel is free from these and any other harmful chemicals. We use water, natural resin, and natural plant paste as the main ingredients in our formula. Be pretty, be healthy.



References:

Still have concerns or questions about the safety of the nail polishes? Leave us a comment or email us: service@melodysusie.com