World Cancer Day is a global
cancer-prevention initiative
organized by the Union for International Cancer Control
(UICC). It takes place every year on February 4th, and its aim is
simple: to raise awareness and encourage action in the fight against cancer. In 2017, Melodysusie decided to
take part in World Cancer Day with a campaign of our own.
Visit their site at www.worldcancerday.org
The
tagline of World Cancer Day for 2016-18 is “We can. I can.” The message is that
all of us, from individuals to world governments, have a part to play in
eliminating cancer.
WCD
offers a variety of thematic ways to support the cause, including Making Healthy Lifestyle Choices, Inspire Action, Take Action, Challenge Perceptions, etc.
Millions
of families around the world are suffering from the physical, emotional and economic
burden from this devastating disease. And they need help.
To participate in WCD 2017, MelodySusie
decided to focus on raising awareness by encouraging our followers on Facebook
to join World Cancer Day’s Thunderclap campaign. Thunderclap is a service that
allows brands or organizations to post a one-time message on the Facebook page
of anyone who signs up. They call it “crowdspeaking”, and it’s a great way to
get your message out across social media.
We offered 50 of our bestselling LyfeLike
wigs to our Facebook fans willing to join the WCD campaign. This prize was
chosen as an additional incentive for people to participate, but it also due to
its symbolic significance—a number of our customers are women who have survived
breast cancer and chemotherapy and have found their wig to be a crucial part of
regaining their self-confidence.
During the 1-week campaign, we were able to reach 5,750 people through Facebook. We cannot thank our Facebook fans enough for their participation.
Due to
the great outpouring of support, World Cancer Day was able to smash their goal
of 250 supporters with a total of 1,076 Facebook users, for a total social
media reach of over 7.8 million people!
In the end, we were honored to have been
part of World Cancer Day 2017. We randomly chose the winners of our wigs and
have notified the winners. The prizes will be distributed shortly!
Again
MelodySusie would like to thank all of you who supported this campaign and
helped to raise cancer awareness.
The team from our Shenzhen office.
For
questions about our WCD campaign, please leave us a comment or email us at marketing@melodysusie.com.
All
World Cancer Day logos and images courtesy of http://worldcancerday.org.
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